Grow Brand Awareness Through Influencer Marketing

Whether you're entering a new market or launching a new product line, Aspire enables you to scale brand awareness with influencers and creators.

Is brand awareness the right goal for your brand?

Brand awareness should be a primary goal for:

• Any brand entering a new market For example, the beauty brand typically used by older women that wants to attract a younger audience.
• High-consideration purchase brands For example, diamond rings or a new sofa typically require more buyer consideration.
• Brands with long or time-based sales cycles For example, pregnancy products or cold & flu remedies where customers only need the product at specific times.
• New brands entering a crowded market For example, new brands entering the beauty or fashion industry, both very crowded spaces.

Influencer marketing strategies to drive brand awareness

Brand awareness is a measure of how familiar your target market is with your brand or product. There are many ways to use influencers to grow your brand awareness:

Sponsored Posts

Build your brand through 3rd party validation from a trusted creator – pay a creator to authentically promote products they love.

Product Gifting

Send free product to creators to kickstart your partnership with them – if they love the product invite them to be part of a paid campaign.

Ambassador Campaigns

Build a community of brand ambassadors to share your story and authentically promote your products regularly.

Influencer Ads

Lower CPE, higher CTR. Run ads through your top performing influencers’ accounts and extend the reach of sponsored posts.

SKINN enters a new market with Aspire and achieves:

• 4.1 M Reach
• 100k Impressions
• 19% increase in web traffic

See how the did it >

Benefits of influencer marketing for brand awareness

A Beeline to Brand Trust

Influencers who spend time cultivating an engaged social media following tend to enjoy a high level of trust – getting a recommendation from one of these creators can go a long way.

Content To Repurpose

Content is a natural byproduct of any influencer campaign – you can repurpose this content to be used on other marketing channels in paid ads with the creators consent.

Access Niche Audiences

Take advantage of the granular niche communities that creators have built around specific topics all over TikTok, Instagram and Youtube. There is probably already a niche community online talking about the problem you solve.

Using Product Seeding, Affiliate Marketing, and PR to Increase Brand Awareness.

See how the did it >

Brand awareness features you will access on Aspire

Find New Influencers

Find influential partners through our search engine across TikTok, Youtube, Pinterest & Meta.

Creators Find You

Share your campaign in our Creator Marketplace and watch applications roll in.

Influencer Ads

Extend the reach of your top performing posts by running an allowlisting campaign on Meta.

Campaign Workflows

Eliminate 90% of manual processes that slow you down with flexible campaign workflow builder.

Creator Payouts

Easily pay creators once they have posted without ever having to leave the platform.

Analytics Dashboard

Keep a close eye on which creator is driving the highest reach and invite them to become an ambassador.

Product FAQ Questions?

What brand awareness metrics can I track on Aspire?

We have a robust analytics dashboard that will allow you to track all key brand awareness metrics across TikTok, Youtube, Meta (Facebook & Instagram) and Pinterest. Metrics include reach, impressions, views, engagements (e.g. taps, clicks, likes, saves etc), avg engagement rates, pins, follower growth. For the full breakdown, view our data directory >

How do I find creators to work with for my brand awareness campaign?

We offer an Influencer Search Engine with detailed filters to find creators across TikTok, Youtube, Pinterest and authenticated, opt-in creators from Instagram and Facebook. In addition to this, brands can share their campaigns on our Creator Marketplace enabling influencers to apply directly to your brand awareness campaign.