5 Must-See Influencer Marketing Campaigns From 2022

5 Influencer Marketing Campaigns To Take Inspiration From In 2022

Stuck in a creative rut? We've compiled stories from brands like Revolve, Eos, and more to give you fresh ideas for your next influencer marketing campaign.

1. Eos

Skincare brand Eos is investing more into TikTok and its creators. In 2021, the brand spent 15% of its entire marketing budget on TikTok, working on sponsored campaigns with creators, running boosted ads, and more — and it all paid off.

For instance, TikTok influencer Carly Joy (@killljoyyk, 1.1 million followers) posted a candid shaving tutorial, explaining how she uses Eos’ shaving cream to get a bump-free shave. The video went viral, garnering over 19 million views and 5 million likes to date.

Since then, Eos worked together with Carly to launch a new (NSFW) product line called 'Bless Your F#@%ing Cooch' and saw a whopping 2,500% increase in its orders and 45,000% increase in site traffic. Soyoung Kang, CMO at EOS, explained, "Carly Joy says our shaving cream is an absolute blessing—but Carly Joy’s the true absolute blessing here. Her raw, unfiltered take on how she gets the smoothest shave ever is being celebrated around the world, so it only felt right to gift her a custom line as unique as she is."

In addition, the brand is leaning into the app’s smaller communities and niche influencers — particularly the side of the app coined “ ArtTok.” Its campaign around the Eos Flavor Lab lip balm enlisted 11 artists from TikTok to create art pieces out of the Eos lip balms, with each post boosted by ad spend and linked out to purchase at Target.com. Since launching, the artists have created videos that have each gained millions of engagements, and the hashtag #eosflavorlab currently has over 32.3 million views.

2. Mountain Rose Herbs

Since 1987, Mountain Rose Herbs has served its loyal customers with the highest quality organic herbs, spices, teas, and more. As the brand has grown up, it has invested in affiliate marketing to grow its customer base and stay fresh and relevant throughout the years.

The brand’s extremely successful affiliate strategy includes developing genuine relationships with customers, professional herbal educators, and real brand fans, and turning them into affiliates. These individuals share Mountain Rose Herbs’ message with their community and authentically promote the products just by showcasing their lifestyle. If they drive a sale, they’re paid a 10% commission — incentivizing affiliates to organically post about Mountain Rose Herbs and spread positive word-of-mouth.

3. Revolve

In November, Revolve launched a brand ambassador program, which allows its customers to be a part of the fashion brand’s world-famous influencer experience. Not only do ambassadors receive rewards and prizes for engaging with their favorite brands and products from the retailer, but the program also offers commissions and incentives — including early access to new brands, participation in the brand’s iconic #RevolveAroundtheWorld influencer trips, and access to exclusive events like the Revolve Festival.

4. SKINN Cosmetics

As a small brand, SKINN Cosmetics needed a way to stretch its small budget while still building awareness and attracting new customers. So, the brand decided to bet on product seeding — gifting products to influencers with no obligation to post, but hoping to build a buzz through word-of-mouth and organic posts.

5. Mejuri

Jewelry brand Mejuri has mastered the art of Pinterest. By curating share-worthy content on their Pinterest page, Mejuri has earned more than 10 million monthly views and over 47,000 followers on the platform.