Aspire's Ambassador Academy | Aspire | Aspire
Aspire’s Ambassador Academy
Introducing your first step to building an ambassador program. In this free, webinar-style course, you'll get actionable steps, best practices, and downloadable templates to start, maintain, and grow an ambassador community.
Course Overview
The influencer marketing industry is changing. Smart marketers are moving away from one-off partnerships with influencers to long-term relationships with all of the brand enthusiasts who matter — including influencers, customers, and more. Enter brand ambassadors. A brand ambassador is any individual, regardless of follower size, who is passionate enough about your brand to promote it, both on and offline. Start the course to find out how your brand could benefit from ambassadors.
Course Curriculum
Welcome to Aspire's Ambassador Academy!
Lessons
- Intro to ambassadors
- The evolution of influencer marketing
- The 9 fundamentals of ambassador program strategy
- How to identify ambassadors
- How to manage your ambassador program
- How to measure & report success of your program
- Next steps
What you'll learn
Through this academy, you will gain the knowledge you need to build and manage a sustainable ambassador program that will stand the test of time. Each lesson will also provide relevant templates and assignments you need so that by the time you are done, you will be able to:
- Audit your current relationships with influencers and customers to give your program a head start
- Create program objectives that tie to business goals and align with member goals
- Identify ambassadors who are motivated to participate
- Measure the impact of each ambassador on an individual basis
- Analyze holistic program success and failures in order to continuously improve
Meet your Instructors
Terilyn Walker
Senior Content Marketing Manager, Aspire
Brittany Fleit
Director of Brand Marketing, Aspire
Magda Houalla
Senior Director of Strategy, Aspire
Madison Smith
Senior Marketing Strategist, Aspire
Alison James
Head of Community, Aspire