# How Divi used product seeding to drive 4M impressions in 3 months

Learn how Divi scaled product seeding with Aspire to generate 4M impressions, 1,600+ content pieces while maintaining a low CPM.

**4M**
**Impressions**  
**1,000**  
**Creators**  
**1,200**  
**Pieces of Content Produced**

Key features used:

-  Search Engine
-  Product Fulfillment
-  CRM

## Challenge

_Navigating a crowded beauty market to build Brand awareness_

In 2019, lifestyle influencer Dani Austin opened up on YouTube about her struggles with hair loss and wigs. The overwhelming support she received inspired her to create Divi, a line of clean, science-backed hair and scalp products designed to address the root causes of hair issues.

Despite its early success, Divi faced a common challenge: **How can a beauty brand stand out and generate significant buzz in an already crowded market, driving widespread reach across multiple platforms?**

## Solution

_Streamlining Divi’s influencer marketing for scalable growth_

[Aligned Growth](http://alignedgrowthmanagement.com/) leveraged Aspire’s platform to streamline Divi’s influencer marketing efforts, allowing them to scale quickly while maintaining high-quality execution:

- Creator Outreach at Scale: Using Aspire, Divi connected with over 1,000 creators aligned with their brand, simplifying outreach and product shipment.
- Automated Campaign Management: Aspire’s tools automated time-consuming tasks, like managing inbound requests, tracking performance, and monitoring campaign progress.
- Efficient Content Coordination: Aspire’s platform enabled Divi to easily establish usage rights, collect high-performing content, and share it with their marketing teams for amplification.

## Results

_Divi exceeds targets in just 3 months with Aspire_

In just three months, [Aligned Growth](http://alignedgrowthmanagement.com/) helped Divi achieve exceptional results:

- **Achieved a $9 CPM**, far exceeding their $15.54 target.
- **Scaled their influencer program sustainably**, delivering high-quality content while keeping costs low.
- **Generated $1.1M in Earned Media Value** (EMV).

Aspire’s platform empowered Divi to focus on growth while maintaining a seamless creator experience, proving that a well-executed influencer marketing strategy can be a game-changer in the beauty industry.