Aura Frames

How Aura Frames scaled influencer content which attributed to 20% of sales

Metrics

• 2.5M Impressions
• 20% Total Sales
• 13K Custom Videos

Key features used:

• Managed Services
• Content Library

Challenge

As a scrappy start-up, Aura Frames is on a mission to acquire new customers through online channels. Christine Zalocha, the VP of Marketing found that the burn rate on their digital marketing content was four to seven days. Consequently, the brand needed substantial experimentation and content to feed their digital marketing channels. The solution to their content drought was influencer marketing. Christine understood that influencers can create authentic, high-quality, and diverse content to fuel online channels. However, she had no means to scale influencer marketing and content generation without support.

Before working with AspireIQ, Christine attempted working with smaller agencies. She found herself spending 20% – 30% of her week managing the communication and contract negotiations that traditional agencies required. That’s when she discovered AspireIQ’s Managed Services team, which helped create and manage influencer campaigns while freeing her time and providing transparency into the process, positioning her to run her program in-house in the future.

Solution

Speed and Transparency

Prior to working with AspireIQ, Aura Frames was collaborating with only 5 influencers. The AspireIQ team scaled their network of influencers by 10x in a fraction of the time. The major difference with AspireIQ is its software platform, enabling users to execute campaign management quickly. Since Christine has access to the platform, she receives real-time campaign progress updates, ensuring full transparency.

Authentic Content at Scale

The Aura Frames team sought varied content showing the frame in different homes to appeal to diverse home decor tastes. Unlike studio content, influencer creations depict the frame in real settings and engage consumers seeking home decor inspiration. The AspireIQ Content library provides the team with rights to repurpose this content across channels, and influencer-sourced material has become the most engaging content on auraframes.com.

High Performing Video Content at an Affordable Price

Video content is crucial yet typically costly to produce. By leveraging influencer content, Aura Frames saves roughly 50% on their monthly content budget. AspireIQ offers video production services where the in-house team collaborates with influencers to create, shoot, and edit videos that convey the product message. Each video is optimized for various platforms, repurposed across ads on Instagram, YouTube, Instagram stories, and their website.

Results

Aura Frames employs influencer-generated content across all digital marketing channels, including Instagram, Instagram Stories, Facebook, YouTube, and their website. Each content piece showcases a frame in different homes with various people, providing the contextual content essential for digital marketing. Influencer-sourced content consistently outperforms studio-shot creative in paid ads. A post-checkout survey revealed that 20% of their sales were attributable to influencer marketing or ads featuring influencer content.