Deconstructing the Consumer Engagement Gap
Deconstructing the Consumer Engagement Gap
The future of marketing is here — and it’s all about brand communities.
In this report, you’ll get access to key stats like:
• 92.3% of brand respondents say that community has positively impacted their brand
• Users feel brands still have a ways to go. Only 21.7% of users surveyed said their favorite brand does a good job of interacting with them in a personalized way
• Over 66% of users surveyed do not feel like they contribute to a brand’s story, content, product, or service — but half of those people were eager to contribute more
• Users crave more two-way connections, with 52.2% wanting to join a loyalty program and 42% wanting to contribute feedback to a product or service