Glossary

What is influencer marketing? What is an influencer? What is influencer relationship management? Explore all of the influencer marketing definitions worth knowing.

Affiliate Marketing
Affiliate marketing rewards people who promote a product or service – like customers, influencers and creators – with a percentage of the value of each good sold.

Brand Ambassador Program
A brand ambassador program is a great way to celebrate your existing audience and reach new customers. But what does it look like in action and how can you get started? Read on to learn more.

Brand Awareness
Brand awareness is an important factor when it comes to attracting customers. Read below to find out how to build brand awareness for your business.

Content Creator
A content creator is someone who produces rich, engaging content for their audience. Learn more about their role in creating value for brands of all sizes.

Engagement Rate
Some brands have not embraced influencer marketing because they don’t think they can prove the ROI. However, measuring engagement rate shows how well influencer content performs. What is engagement rate and how do you measure it?

Influencer
In today’s digital age, it can feel like everyone’s an influencer. And in some ways, that’s true. Everyone has the power to influence others' decisions in some shape or form. But as the term continues to funnel its way into our everyday lives, what really defines an influencer? And why are they such a big deal? Let’s get into it.

Influencer Allowlisting
Influencer allowlisting is a fantastic marketing concept where influencers and content creators grant brands direct advertising access to their social media accounts. Previously known as influencer whitelisting; influencer allowlisting has developed into a win-win scenario for both influencers and brand advertisers.

Influencer-Generated Content
Influencer-generated content, or IGC, is high-performing, highly-engaging content produced by social media influencers and content creators. Read on to learn about its uses, benefits, measurement, and, importantly, how it can save your business money.

Influencer Marketing
Influencer marketing has become a popular strategy in the marketing world, but what exactly is influencer marketing? How does it work? And how can brands harness it to achieve their wider business goals?

Influencer Marketing Platforms
Maybe you’ve heard of influencer marketing. But what is an influencer marketing platform? How does it work? All your questions will be answered below.

Influencer Network
Want more followers? Looking to generate sales? How about original content for your ad campaign? You can do it all with the right set of collaborators!

Influencer Relations
Influencer relations is one of the most overlooked aspects of an influencer marketing campaign. Investing in influencer relations will increase your brand’s engagement with followers, escalate brand awareness, and drive sales figures through the roof.

Influencer Relationship Management
Influencer relationship management is the process of coordinating all aspects of communication with key influencers for a given influencer marketing campaign. Much like customer relationship management (CRM), it encompasses every influencer touchpoint, from initial contact to long-term campaign planning.

Macro-Influencer
Ask someone for their definition of a social media influencer, and most people probably imagine a macro-influencer. Why is that? And what makes someone a macro-influencer?

Mega-Influencer
When people talk about a mega-influencer, they’re talking about social media’s genuine big hitters. Regularly active on social media, a mega-influencer is considered anyone with over 1+ million followers in their influencer network.

Micro-Influencer
You’ve heard of influencers. But what are micro-influencers? Why are they different? Where do you draw the line between the two?

Mid-Tier Influencer
As the name suggests, a mid-tier influencer sits in the middle of the influencer scale of collective followers. Nestled between smaller micro and nano-influencers and the elite macro and mega-influencers, a mid-tier influencer has between 60,000 and 200,000 followers.

Nano-Influencer
Influencer marketing emerged when brands recognised the potential of partnering with sports stars and celebrities to interact with millions of followers in their influencer network. However, nowadays keen-eyed marketers have identified a far more efficient pathway to a target market – the nano-influencer.

Performance Advertising
Performance marketing is a means of advertising in which the marketer does not pay a set price, but rather the amount that it is paid is dependent on the performance of the ad.

Product Seeding
Product seeding, also known as product gifting, is when a brand sends free products to a creator, social media influencer, ambassador, affiliate or customer with the intention of building relationships, kick starting organic word of mouth or gathering product feedback from a target audience.

Social Commerce
Most brands understand the power of social media as a marketing tool, but what if it could also serve as a platform to sell to consumers directly? The short answer is, it can — with the help of an effective social commerce strategy.

Social Listening
Social listening involves the real-time monitoring of online conversations involving a product or service.

Social Media Marketing
Social media marketing has become very popular in recent years. But what constitutes social media marketing? And how is it different from influencer marketing?

Social Proof
While social proof may be a relatively new term for a well-known, centuries-old psychological phenomenon, for modern-day influencers social proof has become the primary mode of generating incredible online income streams.

Word-of-Mouth Commerce
Word-of-mouth commerce refers to the process of buying and selling of goods through recommendations, referrals, or third-party endorsements from trusted individuals.