# Unlock more powerful YouTube creator partnerships

The YouTube Creator Partnerships API gives you new ways to discover creators, streamline branded content workflows, and better evaluate campaign performance.

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## Find the right YouTube creators, then prove what they did.

### Discovery

Explore creators in YouTube's Partner Program in Creator Search and access deeper channel insights

### Branded Content

Measure paid vs. organic breakdowns for boosted content

### Reporting

See video-level metrics with paid and organic broken out, plus the numbers YouTube normally keeps private.

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### How to use

- **Connect your channel once**  
  Connect your YouTube channel in Settings → Integrations → YouTube to start using these new features.

- **Brief with a YouTube deliverable**  
  Add a YouTube Video or Short to any brief, and Aspire creates the partnership campaign and a creator code automatically.

- **Boost and measure the winners**  
  After a creator links their video, it shows up in your Google Ads Received tab, ready to run as a Partnership Ad and track in Aspire.

## The parts that used to be off-limits

Tagging a creator's video to your campaign opens the data YouTube usually hides, and makes that same video eligible to run as an ad.

### Campaign Code

Share one 6-character code, and creators tag their videos to your campaign, which is what opens up non-public metrics.

### Partnership Ads Boost

Run a creator's original upload as a Google Ads asset, so the video keeps its credibility instead of becoming a re-cut creative.