Unlock more powerful YouTube creator partnerships

The YouTube Creator Partnerships API gives you new ways to discover creators, streamline branded content workflows, and better evaluate campaign performance.

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Find the right YouTube creators, then prove what they did.

Discovery

Explore creators in YouTube's Partner Program in Creator Search and access deeper channel insights

Branded Content

Measure paid vs. organic breakdowns for boosted content

Reporting

See video-level metrics with paid and organic broken out, plus the numbers YouTube normally keeps private.

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How to use

• Connect your channel once
  Connect your YouTube channel in Settings → Integrations → YouTube to start using these new features.

• Brief with a YouTube deliverable
  Add a YouTube Video or Short to any brief, and Aspire creates the partnership campaign and a creator code automatically.

• Boost and measure the winners
  After a creator links their video, it shows up in your Google Ads Received tab, ready to run as a Partnership Ad and track in Aspire.

The parts that used to be off-limits

Tagging a creator's video to your campaign opens the data YouTube usually hides, and makes that same video eligible to run as an ad.

Campaign Code

Share one 6-character code, and creators tag their videos to your campaign, which is what opens up non-public metrics.

Partnership Ads Boost

Run a creator's original upload as a Google Ads asset, so the video keeps its credibility instead of becoming a re-cut creative.