# Power to the People: Turning Relationships Into ROI

October 27, 2021

Your biggest asset when it comes to marketing? People.

Brand partners — like influencers — can drive word-of-mouth marketing to help you hit any KPI you need, whether that’s getting on your audience’s radar with brand awareness or driving repeat purchases with subscriptions. In this panel, speakers from WTRMLN WTR, Scentbird, and Girlfriend Collective share their advice for leveraging relationships to build an unbeatable growth engine.

## Speakers

### Laina Ballantyne

Senior Director of Marketing, WTRMLN WTR

### Kate Artemyeva

Head of Influencer Relations, Scentbird

### Geena Massara

Senior Marketing Manager, Affiliate & Influencer, Girlfriend Collective

### Nik Sharma

CEO, Sharma Brands

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