# Telling a Bigger Brand Story With Experts

October 27, 2021

Experts are trusted professionals in their space — think interior designers, makeup artists, and legendary sleep doctor Michael Breus.

For sleep brand Purple, items like mattresses have a higher price point, which means that winning consumer trust is part of the job. Hear how Purple decided to scale beyond traditional influencers and approach expert relationships — and if experts could benefit your brand, too.

## Speakers

### Misty Bond

Director of PR & Communications, Purple

### Dr. Michael J. Breus

The Sleep Doctor

### Julia Raab

VP of Customer Success, Aspire