Measuring Influencer Content Value: Is EMV Reliable?
Is EMV BS? Measuring the Value of Influencer Content
October 26, 2021
These marketers have a secret weapon that boosts brand ROI…
And it’s influencer-generated content. Speakers from Owlet and Minted sit down to discuss how content fuels their funnel, their tips for promoting that content across paid and organic channels, and the metrics that matter most to them.
Speakers
Krista Weaver
Director, Social & Influencer, Owlet
Emily Dunn
Head of Influencer, Minted
Cody Liebman
SVP of Revenue, Aspire