# Bootstrapping Brand Awareness

October 26, 2021

How do you build brand awareness on a shoestring budget?

Skinn and Pique Tea sit down to discuss how they capture the attention of influencers and increase their visibility. Together, they give listeners a peek behind the scenes at tactics like product seeding, affiliate marketing, and PR. This panel has lessons for everyone, whether you’re a legacy brand building up your digital presence or a new Shopify store aiming to break through the noise.

## Speakers

### Jessica Selfridge

Social Media, Influencer, & Brand Partnerships Specialist, SKINN Cosmetics

### Alyssa Wee

Head of Partnerships, Pique Tea

### Julia Raab

VP of Customer Success, Aspire