The Ultimate Guide to Promoting Your Shopify Store | Aspire
How to Promote Your Shopify Store: The Ultimate Guide
Unlock how to promote your Shopify store with the ultimate guide filled with smart marketing tactics, traffic strategies, and growth‑focused tips.
Table of contents
- Grow A Quality Email List & Segment Strategically
- Create an Organic and Paid Social Media Strategy
- Build Relationships with Influential People
- Create a Referral Network
- Use PPC Ads to Drive Traffic to your Store
- Optimize Your Website for Search Engines
- Run Multi-Channel Promotions
1. Grow A Quality Email List & Segment Strategically
Email is the ultimate outreach tool, allowing Shopify store owners a direct line to the groups of people who are already interested in your business (i.e. they have signed up to your newsletter, purchased a product, or attended an event).
Ways to strengthen your email list:
- Include a form field for email on your landing pages.
- Create a website pop-up for opt-ins, giveaways, and rewards when someone enters or exits your site, using Shopify apps like Pop-Up Window.
Popular ways to segment emails include:
- How they opted in for email / Position in the funnel
- Products purchased
- Demographics
- Website behavior
2. Create an Organic and Paid Social Media Strategy
1. Organic Social Media
For new businesses, it’s not always reasonable to pay for ads on social media right off the bat. Organic social is any social media activity without a paid promotion.
2. Paid Ads
Paid social posts are prioritized before organic posts and can be placed in front of a highly targeted audience.
3. Build Relationships with Influential People
An influencer is anyone who builds trust around your brand and can influence members of your target audience.
How to build an influencer marketing campaign:
- Expand Who You Consider Influential
- Define the Working Relationship
- How You Measure Success
- Visibility Metrics
- Engagement Metrics
- Direct Sales
- Content
4. Create a Referral Network
Referral marketing is a cost-effective way to promote your Shopify store because your existing customers do the promotion for you.
5. Use PPC Ads to Drive Traffic to your Store
PPC ads can get your Shopify store to appear at the top of search results.
1. Determine Where to Advertise
2. Find Your Keywords
3. Create Your Ad and Bid on Placement
4. Integrate Ads With Shopify
6. Optimize Your Website for Search Engines
Search engine optimization (SEO) helps your site appear worthy to search engines, improving the likelihood your site will rank and appear at the top of search results.
Steps for SEO:
- Register Your Site
- Conduct Keyword Research
- Integrate Relevant Keywords onto Your Site
- Check Site Speed
- Revamp Your Blog
7. Run Multi-Channel Promotions
Take advantage of marketing channels like emails, organic social media, paid ads, and referral marketing to drive traffic to your Shopify store.
Think Outside the Box of Traditional Digital Marketing Tactics
Some other methods to promote your Shopify store include:
- Including your Shopify site URL in your email signature and encouraging team members to do the same.
- Trying out direct mail with QR codes.
- Encouraging people to visit your online store during promotional events.