TikTok Influencer Marketing

How Much Do TikTok Influencers Charge for Sponsored Posts?

Here's a breakdown of median creator rates for TikTok, plus a side-by-side comparison with Instagram Reel pricing.

Here's a breakdown of median creator rates for TikTok, plus a side-by-side comparison with Instagram Reel pricing.

TikTok creator pricing by follower tier

Unlike Instagram, where pricing varies across Reels, carousels, static posts, and Stories, TikTok pricing centers on one core deliverable: the TikTok video. That simplicity makes benchmarking more straightforward, but rates still vary significantly by follower tier.

• Nano creators charge a median of $150 for a TikTok video.
• Macro-level creators charge a median of $2,250.

How TikTok compares to Instagram

One of the most consistent patterns in our data is the pricing gap between TikTok and Instagram. Across nearly every follower tier, TikTok rates come in roughly 40-50% lower than Instagram Reel rates.

TikTok creator pricing by content niche

Niche matters on TikTok. Lifestyle creators command the highest median TikTok rate at $250, while health and fitness creators come in at the lowest at $100. Beauty creators sit at $150.

Important Note:

All benchmarks here represent medians, and reflect base rates only. They do not account for content usage rights, exclusivity clauses, or other deal terms that can add to the total cost of a partnership. Use this data as directional guidance for budgeting and negotiations, not as a fixed rate card.