5 Things Brands Need to Know About Interior Design Influencers

Here's everything brands need to know about working with home and interior design influencers.

Table of contents

1. Interior design influencers want to work with brands that match their aesthetic.
2. A perfectly styled home takes a lot of time, money, and energy.
3. Interior design influencers are worth the investment.
4. Influencers communicate your brand story.
5. Influencers have transformed the home and design industry.

1. Interior design influencers want to work with brands that match their aesthetic.

Influencers operating in the home space only want to promote products that match their unique taste in interior design. Think about it — if their home has a rustic farmhouse style, your modern couch won’t fit into their space. Plus, home design influencers have audiences who follow them specifically for their distinctive style in decor and furnishings.

To find well-aligned influencers, use tools like Aspire’s Influencer Search Engine.

2. A perfectly styled home takes a lot of time, money, and energy.

If you’ve decorated your own home and tried to keep it clean, you know how much work it is. Home brands should be aware and understanding that home-based partnerships might need a longer timeline to create content.

3. Interior design influencers are worth the investment.

Creators in the home segment charge more than those in more saturated industries like beauty and fashion because brands often expect professional quality content. Yes, home design influencers typically charge more but remember, the content they create takes more effort to create.

4. Influencers communicate your brand story.

It’s important for home brands to communicate the messages they want to convey and educate the influencer on their company. This helps the influencer authentically weave those messages into their content.

5. Influencers have transformed the home and design industry.

Influencers play a huge role in driving bottom-of-funnel actions for brands. Businesses generate an average of $5.78 in revenue for each $1 invested in influencer marketing. By providing influencers with unique discount codes and links to share with their audience, you can effectively guide consumers from product discovery to checkout.