Aspire feature launch: A customizable influencer CRM & full suite of ROI measurement tools for ecommerce brands

Introducing the customizable CRM launch and how flexible tools empower teams to tailor workflows, improve relationships, and drive more engagement.

Table of contents

1. Work with anyone, any way you want
2. Build campaigns that allow you to scale and engage with anyone
3. Measure the true business impact of your influencer marketing

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You asked and we answered. Over the past few years, we’ve worked closely with a number of top brands such as Purple, Coola, Bombas, Newell Brands, and Ruggable to understand how influencer marketing is evolving.

Here are the 3 trends we’re seeing among the top performing e-commerce brands:

1. Brands are shifting away from one-off partnerships towards building longer-term relationships with top-performing influencers. These relationships are expanding to include a wide array of communities critical to generating word-of-mouth marketing, including ambassadors, affiliates, customers, experts, thought leaders, fans, and more.

2. Brands are getting more diverse and sophisticated about how they engage with these influential communities. Their programs range from driving social engagement and awareness, to generating content for marketing channels, to co-creating products and getting feedback on launches.

3. Brands want to understand the full funnel impact influencer marketing has on their business growth. Until recently, most brands struggled to measure the true ROI of their influencer programs, but now, with new features and tools prioritizing measurement, a more holistic view of marketing goals is possible.

Based on this feedback, we’re announcing a suite of new features to support this industry shift, allowing any ecommerce brand to build a high-performing influencer program, regardless of sophistication level.

1. Work with anyone, any way you want

We’re decentralizing our platform of applications to allow brands to work with influencers in whatever manner they choose. Influencers no longer need to sign-up to Aspire to work with brands while maintaining all functionality that has made Aspire the best influencer platform on the market.

We’ve built a CRM designed for brands to work with influencers, giving brands unparalleled flexibility and customization to manage every aspect of their program.

Here’s what’s new:

• Best-in-class CRM designed specifically for influencer marketing

  • Manage contacts in one place, upload and organize your existing network, add custom fields, filter and group your influencers, and build custom automation.

• System of record for all your communications with every partner

  • Integrate with Outlook or Gmail to track all communication and ensure comprehensive visibility.

• No platform sign-up required for influencers

  • Work with anyone without requiring them to sign up to AspireIQ, enabling collaboration with 100% of your community.

• Social listening to discover brand fans

  • Identify and activate fans of your brand who are already enthusiastic advocates.

• Shopify ecommerce integration to see which customers are most influential

  • Discover influential customers who have bought your products and invite them to your program.

2. Build campaigns that allow you to scale and engage with anyone

Recognizing that every brand runs influencer campaigns differently, we provide the tools to create customized workflows for campaigns.

Here’s what’s new:

• Custom campaign landing pages

  • Create and launch customized landing pages for your campaigns within minutes.

• Fully customizable workflows

  • Customize workflows dictating the steps influencers follow for collaborations, adapting to the needs of each campaign.

• Streamlined product fulfillment with Shopify integration

  • Handle payments, shipping, and tracking information through our integration with Shopify.

Aspire is designed to grow with you in your influencer marketing journey, providing you with the tools to manage complex campaigns.

3. Measure the true business impact of your influencer marketing

Every marketing program aims to drive sales. Here’s what’s new to ensure influencer marketing meets that goal:

• Track affiliate sales and pay influencers based on performance

  • Generate unique affiliate links for influencers to track conversions such as sales and email signups.

• Automatically generate promo codes and track success

  • Create unique promo codes for every influencer and easily monitor the results.

So… what does all of this mean for you?

With this new suite of tools, you can:

1. Build relationships with anyone who can help grow your business, from brand fans to influencers.
2. Optimize engagement through customizable workflows for your campaigns.
3. Demonstrate ROI to your leadership team, illustrating the real business growth your campaigns deliver.

For brands looking to evolve their influencer campaigns, we have the tools you need to succeed.