# Brand Access Manager – What’s New at Aspire

Know the brand access manager role streamlining partnership workflows, enhancing collaboration, and strengthening connections between creators and teams.

## How BAM can improve your business

If you want to double down on winning influencer content & partnerships and turn your influencer program into a scalable media strategy, BAM is a life-saver for what’s usually a very manual process.

Instagram's recent investment in features, such as Branded Content Ads, speaks to the huge value brands are seeing in influencer-generated content. Branded Content Ads allow brands to sponsor posts created by celebrities and publishers and promote them as they would their other ad efforts. Brand Access Manager is a complementary solution that builds on top of these features, giving brands more options for partnering with influencers as part of their paid social effort.

## How BAM works

Here’s how to build boosted influencer posts and influencer generated content into your overall paid media strategy:

1. Identify the top influencers in your community and the highest-engaging content among their posts.
2. Use Brand Access Manager to automatically request the right permissions & access for those influencers.
3. Once permissions are secured, your media team will have the ability to boost influencer content and posts seamlessly through Facebook Ads Manager!

## Want to try out the new Brand Access Manager feature? Reach out to your Campaign Manager or [book a demo.](/content/demo-request/index.html)