Brand Access Manager – What’s New at AspireIQ
Brand Access Manager – What’s New at Aspire
Know the brand access manager role streamlining partnership workflows, enhancing collaboration, and strengthening connections between creators and teams.
How BAM can improve your business
If you want to double down on winning influencer content & partnerships and turn your influencer program into a scalable media strategy, BAM is a life-saver for what’s usually a very manual process.
Instagram's recent investment in features, such as Branded Content Ads, speaks to the huge value brands are seeing in influencer-generated content. Branded Content Ads allow brands to sponsor posts created by celebrities and publishers and promote them as they would their other ad efforts. Brand Access Manager is a complementary solution that builds on top of these features, giving brands more options for partnering with influencers as part of their paid social effort.
How BAM works
Here’s how to build boosted influencer posts and influencer generated content into your overall paid media strategy:
- Identify the top influencers in your community and the highest-engaging content among their posts.
- Use Brand Access Manager to automatically request the right permissions & access for those influencers.
- Once permissions are secured, your media team will have the ability to boost influencer content and posts seamlessly through Facebook Ads Manager!