Tech & App Brands Driving Success with Influencer Marketing
3 Tech & App Brands with Innovative Influencer Marketing Strategies
Check out how Google, Audible, and Dyson are supercharging their marketing with influencers.
Here are 3 examples of tech brands who are supercharging their marketing with influencers.
Google Pixel
In Part 1 of this series, we talked about why it’s important to show, not tell how your tech product works to highlight its top features. That’s exactly what Google Pixel did at the 2024 Coachella Music & Arts Festival.
To capitalize on the social media frenzy around the exciting festival, Google Pixel partnered with several mid-tier and macro-influencers to showcase exactly how you can use the Google Pixel 8 Pro to capture the perfect content during Coachella weekend.
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Complete with branded hashtags like #TeamPixel and #GiftFromGoogle, Google’s influencers posted a series of real-time images and videos throughout the weekend — including tutorials on how to leverage the built-in editing tools on the Google Pixel 8 Pro. Creators had audiences commenting things like, “Okay the quality is actually really good” and “This camera quality! Undefeated. Look at you making converts out of all of us!”
Audible
As an app that appeals to a wide range of people, Audible has worked with macro-influencers from a variety of niches for years. For mass conversions, the company provided each influencer with an affiliate link that they could share with viewers to download their first audiobook for free. This encouraged action, providing a way for the company to track which influencers fit well with the brand.
In 2024, Audible joined forces with mega-influencer and podcast host Brittany Broski at the Sundance Film Festival to help host some of its festival programming. By working closely with these creators, Audible leverages the talents of these digitally-native storytellers to tell their brand story, while driving awareness and engagement to the masses.
Dyson
Dyson promotes its high-end appliances, from vacuum cleaners to the iconic Dyson Airwrap, with the help of influencers from niches like home design and beauty. To keep consumers at the heart of its products, Dyson works with die-hard fans who can highlight the different product ranges.
Then, Dyson repurposed the influencer-generated content for their paid ads and brand-owned channels, blending its content on social media to capture the desired audience.