# Influencer Academy - Lesson 5

It’s easy to get overwhelmed with questions like who are influencers? How do I find the right ones for my brand? How much do I pay them? And maybe most difficult question of all, how do I measure their success? That's why we brought in people who have faced and overcome these challenges to share their tried-and-true experience.

## Lesson Overview

- **How to use this course**
- **Before we begin...**

## Previous Lessons Recaps

### Lesson 1
- [Recap] Defining your influencer marketing objectives  
- [Recap] What can influencers do for your brand?  
- Influencer marketing strategy planning worksheet

### Lesson 2
- [Recap] Intro to strategy building  
- [Recap] Strategies to increase brand awareness  
- [Recap] Strategies to foster community & increase followers  
- [Recap] Strategies to drive website traffic  
- [Recap] Strategies to source branded content  
- [Recap] Strategies to increase sales

### Lesson 3
- [Bonus video] Campaign best practices  
- [Bonus video] Choosing the right platform for your campaign  
- [Recap] Examples of creative campaigns  
- [Recap] Your campaign timeline

### Lesson 4
- Influencers' most used hashtags  
- [Recap] What makes the perfect influencer?  
- [Recap] 6 ways to discover influencers  
- [Real world example] How Aura Frames found their most successful partnership

### Lesson 5
- [Recap] Negotiation 101  
- [Recap] Managing collaborations & creating contracts  
- Influencer collaboration terms template  
- [Email template] How to get influencers to respond to your campaign proposal

### Lesson 6
- [Recap] How to get budget for influencer marketing in 5 easy steps  
- [Recap] How much to pay influencers - with a calculator!  
- [Recap] How to negotiate pricing like a pro

### Lesson 7
- [Recap] What does return on investment mean?  
- [Recap] Understanding total media value  
- [Recap] How to measure ROI - template included

### Lesson 8
- [Recap] Why influencer-generated content is so valuable  
- [Recap] How to become your marketing team's hero (& get promoted)

## More Resources
- [Survey] Before you go...