Influencer Academy - Lesson 5

It’s easy to get overwhelmed with questions like who are influencers? How do I find the right ones for my brand? How much do I pay them? And maybe most difficult question of all, how do I measure their success? That's why we brought in people who have faced and overcome these challenges to share their tried-and-true experience.

Lesson Overview

• How to use this course
• Before we begin...

Previous Lessons Recaps

Lesson 1

• [Recap] Defining your influencer marketing objectives
• [Recap] What can influencers do for your brand?
• Influencer marketing strategy planning worksheet

Lesson 2

• [Recap] Intro to strategy building
• [Recap] Strategies to increase brand awareness
• [Recap] Strategies to foster community & increase followers
• [Recap] Strategies to drive website traffic
• [Recap] Strategies to source branded content
• [Recap] Strategies to increase sales

Lesson 3

• [Bonus video] Campaign best practices
• [Bonus video] Choosing the right platform for your campaign
• [Recap] Examples of creative campaigns
• [Recap] Your campaign timeline

Lesson 4

• Influencers' most used hashtags
• [Recap] What makes the perfect influencer?
• [Recap] 6 ways to discover influencers
• [Real world example] How Aura Frames found their most successful partnership

Lesson 5

• [Recap] Negotiation 101
• [Recap] Managing collaborations & creating contracts
• Influencer collaboration terms template
• [Email template] How to get influencers to respond to your campaign proposal

Lesson 6

• [Recap] How to get budget for influencer marketing in 5 easy steps
• [Recap] How much to pay influencers - with a calculator!
• [Recap] How to negotiate pricing like a pro

Lesson 7

• [Recap] What does return on investment mean?
• [Recap] Understanding total media value
• [Recap] How to measure ROI - template included

Lesson 8

• [Recap] Why influencer-generated content is so valuable
• [Recap] How to become your marketing team's hero (& get promoted)

More Resources

• [Survey] Before you go...