Influencer Marketing Academy

Introduction

The influencer marketing industry is changing. Smart marketers are moving away from one-off partnerships with influencers to long-term relationships with all of the brand enthusiasts who matter — including influencers, customers, and more.

Enter brand ambassadors. A brand ambassador is any individual, regardless of follower size, who is passionate enough about your brand to promote it, both on and offline. Start the course to find out how your brand could benefit from ambassadors.

Course Outline

1. Welcome + course walk-through

• Before we begin...

2. Intro to Brand Ambassadors

• [Video] Intro to ambassadors
• [Recap] What is a brand ambassador?
• [Recap] Benefits of an ambassador program
• [Recap] Ambassadors vs influencers
• Test your learning

3. The Evolution of Influence

• [Video] The evolution of influence
• [Recap] A timeline of the influencer marketing industry
• [Recap] Expanding the sphere of influence
• [Recap] Shifting to long-term partnerships with authentic brand enthusiasts
• Test your learning

4. Ambassador Program Strategy

• [Video] The 9 fundamentals of ambassador program strategy
• [Worksheet] AspireIQ's ambassador program strategy builder
• [Recap] The strategy planning process
• [Recap] The CARES model
• Test your learning

5. Identifying Brand Ambassadors

• [Video] How to identify brand ambassadors
• [Worksheet] Ambassador persona planner
• [Recap] Turning influencers into ambassadors
• [Recap] Other powerful ambassadors
• [Recap] 5 tactful ways to identify ambassadors
• Test your learning

6. Managing Your Ambassador Program

• [Video] How to manage your ambassador program
• [Recap] Onboarding ambassadors
• [Recap] Educating ambassadors
• [Worksheet] Brand guideline planner
• [Recap] Activating ambassadors
• [Recap] Rewarding ambassadors
• [Recap] Empowering ambassadors
• Test your learning

7. Measuring Impact

• [Video] How to measure impact
• [Recap] Analyzing your ambassador program
• [Recap] Auditing your program
• [Recap] Acting on your findings
• Test your learning

8. Next Steps

• Congrats! Here's what's next...
• More resources for you
• [Survey] Before you go...

Key Takeaways

• Audit your current relationships with influencers and customers to give your program a head start.
• Create program objectives that tie to business goals and align with member goals.
• Identify ambassadors who are motivated to participate.
• Measure the impact of each ambassador on an individual basis.
• Analyze holistic program success and failures in order to continuously improve.